Cannes Young Lions Competition 2010
I competed in the 2010 Cannes Young Lions Competition. The assignment was to create a banner plus your choice of another digital medium to promote the United Against Malaria Safe bracelets. I used Times Square as my second digital medium because, an estimated 1.5 billion people visit there daily. With such a large world audience, why not make use of the space for something good? Different facts about Malaria would dominate the screen and then people who donated and used a web cam at home or at any UAM participating station (one in Times Square) could get their picture on the screen in Times Square. Finally, anyone who donated and purchased a bracelet could use that as their ticket for getting into a benefit concert, also in Times Square.
