Walmart Spring Beauty Campaign 2010
I designed rich media banners, a landing page and yahoo shine’s beauty landing page for Walmart’s Spring Beauty Campaign. 5 different products are featured with the spring motif of transformation. The butterfly lands on a unique flower and changes it into the unique product to bring in spring beauty. After the Spring Beauty Campaign, our team realized that creating animations featuring the products do a much better job of capturing the users attention. Most beauty sites are loaded with imagery of glamorous models, but our rich media banners cut through that and as a result received better click through rates and are helping to establish Walmart as a Beauty destination.
